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LinkedIn Dynamic Ads and Sponsored Updates
Target the right candidates to help you be more efficient in your recruiting.
LinkedIn Dynamic Ads and Sponsored Updates
Target the right candidates to help you be more efficient in your recruiting.
Why should talent professionals use LinkedIn Dynamic Ads and Sponsored Updates
Why should talent professionals use LinkedIn Dynamic Ads and Sponsored Updates
Advertising isn’t just for marketers — recruiters can use different types of ads to target the right people on LinkedIn with information about their company and their open roles.
After a quick setup, ads can run for a limited time or be on-going to build a pipeline of quality candidates who are familiar with your company.
With Dynamic Ads and Sponsored Updates, you’ll see:
• Increased application rates
• Increased InMail response rates
• Increased brand awareness
• Decreased time-to-hire rates
"I don’t see Recruitment and Marketing connecting in quite this way in other businesses.”
Claire Baxter
Marketing Lead at AND Digital
LinkedIn Dynamic Ads
Dynamic, targeted ads that show up on different places across LinkedIn. Depending on your hiring objective, there are three types, which are set up and managed by the LinkedIn team. The Spotlight and Follower Ads don't appear on mobile devices.
Types of online recruitment ads
![An example of a Job Ad that says [First Name], [Company Name] is hiring and a woman’s photo.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:5dc5d7f8-9e28-4ae8-b53e-cd7aff17886d/as/talentads-jobsads-4column-dsk.jpg?width=1199&preferwebp=true)
![An example of a Spotlight Ad that says [First Name], grow your career by following [Company Name] and a woman’s photo.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:bdcd2b1c-70e7-499f-84dc-cdae64d84ebb/as/talentads-spotlightads-4column-dsk.jpg?width=1199&preferwebp=true)
![An example of a Follower Ad that says Grow your career by following [Company Name] and a woman’s photo.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:1edae61d-01c2-40ee-8958-5440e549bd01/as/talentads-followerads-4column-dsk.jpg?width=1199&preferwebp=true)
Sponsored Updates
Customized, promoted ads — which can feature text, an image, or a video — that show up in the LinkedIn feed. The ad can link to any website. Sponsored Updates appears on both desktop and mobile devices.
Unique targeting options
You can target your Dynamic Ads or Sponsored Updates based on things like job title, seniority, skills, school, and years of experience, or with:
1st-degree connections
Create an “automated referrals” program by targeting the connections of company employees.
Website retargeting
Re-engage candidates who’ve visited your company’s career site.
Matched audiences
Target candidates in your ATS or CRM. InMail response rates to matched audiences see a 30% increase.
Candidate “look-alikes”
Use your top-performing employees’ profile to create a target audience. This works well for finding similar candidates.
of candidates are more likely to apply to a job at a company they know
Source: LinkedIn data, 2019
of candidates are more likely to apply to a job at a company they know
Source: LinkedIn data, 2019
“The preferred approach is definitely to tell the story through the eyes of our colleagues, and we’re starting to use lots of snappy video content, in order to do that. We’re also really committed to testing the formats and types of content that are most effective, so that we can continuously improve the engagement with our candidate pools.”
Matthew Hall
Employer Brand Manager at Lloyds Banking Group
6 Reasons for using recruitment advertising
Other products Dynamic Ads and Sponsored Updates work with
Attract top candidates by highlighting your company’s culture and job opportunities.
Build a personalized, targeted pipeline of talent already interested in your company.
Rotate an unlimited number of open job posts in and out of your Job Slots over 12 months.
Find, connect with, and manage the right talent throughout your team’s hiring process.
Want to learn more about our hiring tools? Let us help:
Want to learn more about our hiring tools? Let us help: