How to write a successful entry
The awards are designed so that it is easy to submit a winning entry that is clear, concise and gives your campaign the best possible chance of success.
Download the ‘LinkedIn Marketing Award 2019 Entry Guide’ to get guidance on the award categories, what the judges will be looking for, checklist for submission, inspiration from year’s winners and more.
Get Inspired
Hear the expert judges’ views on what made last year’s winners stand out for them
Explore 2018 Winners
Best B2B Brand Campaign Winner
Brand: IDA Ireland | Agency: Zenith Media
Campaign: Ireland, Right Place, Right Time
About the campaign: The campaign transformed Ireland’s profile as an investment destination through expert use of different marketing touchpoints on LinkedIn, reaching and nurturing an audience of over 800,000 people, which represented 43% of IDA Ireland’s total target audience. It drove a 25% rise in engagement, contributing to 237 decisions to invest and helping to create more than 20,000 jobs.
Best B2B Brand Campaign SMB
Brand: Earth-i | Agency: Octopus Group
Campaign: National Mapping and Cadastral Agencies campaign
About the campaign: Earth-i leveraged the beauty of its own images and the precision targeting capabilities of LinkedIn data to achieve powerful reach across its tiny, specialist target audience. The campaign generated over 118,000 impressions, doubled traffic to the Earth-i website, and enabled the business to generate several hundred leads and significantly accelerate its buying cycle.
Best B2B Lead Generation Winner
Brand: Dropbox Business | Agency: Transmission (formerly Pulse)
Campaign: Dropbox Always-On Demand Generation
About the campaign:Dropbox Business and Pulse transitioned from short bursts of activity to an always-on lead generation campaign on LinkedIn that combined beautiful, impactful creative with custom targeting segments and a focus on sales and marketing alignment. This delivered 235% of the MQL target with an ROI of 29x.
Best B2B Lead Generation SMB
Brand: Raconteur
Campaign: Thought Leadership Masterclass
About the campaign: Raconteur used inspirational video from its previous thought leadership masterclasses, and combined this with Carousel Ads to drive quality engagement and exceed all of its campaign goals, generating over 60 MQLs at a CPL costing 35% less than the target and driving high-value sales conversations and conversions.
Most Innovative Winner
Brand: Dassault Systèmes | Agency: Labelium
Campaign: Actionable Path for Marketing and Sales Collaboration
About the campaign: Innovative use of both sales and marketing tools delivered a seamless customer journey that took decision-makers at Dassault Systèmes’ target accounts from awareness through to enhanced conversations with sales, and delivered a big increase in pipeline value.
Best B2B Video Winner
Brand: ACCIONA | Agency: Universal McCann
Campaign: Business as Unusual
About the campaign: Asking the provocative question: “What if the smartest decision was to invest in the planet?", ACCIONA’s striking films generated almost 1.5 million views with a view rate of 44.5% and video completion rate of 16.5%.
Best B2B Thought Leadership Content Winner
Brand: Royal Philips
Campaign: Jeroen Tas Influencer Campaign
About the campaign: Jeroen’s posts on topics like The Hospital of the Future, and the role of AI in healthcare established him as a LinkedIn Influencer, generating tens of thousands of views for each post, growing his follower numbers to over 129,000, and establishing him as a sought-after columnist and speaker.
People's Choice Winner
Brand: Royal Philips
Campaign: Jeroen Tas Influencer Campaign
Judges’ comments:“It’s a great example of businesses being brave, holding up their stakeholders, and using them to showcase the personality behind the brand.”Catherine Maskell, Managing Director, The Content Marketing Association