79% Efficiency Boost
Recruiters achieved a 79% increase in efficiency when InMailing candidates sourced by Hiring Assistant, saving time that could be redirected toward strategic initiatives and deeper candidate engagement.
Time-to-Hire Reduced by 30 Days
Total time-to-hire dropped from 80 to 50 days, driven in part by a reduction in requisition review cycles—from 22 days down to 9 days—highlighting faster candidate screening as a key factor.
Increased Candidate Engagement
InMail acceptance rates increased from 40% to 56%, strengthening candidate relationships and enhancing Expedia Group’s employer brand.
Filling Complex, Hard-to-Hire Roles
Hiring Assistant helped unlock stalled searches for hard-to-hire roles, such as a complex software development position in Madrid that had been open for over 80 days, ultimately leading to two strong hires.
challenges
Expedia Group needed to hire specialized, future-focused talent quickly and globally, without compromising on diversity or quality. But with the travel industry’s volatility and rapid hiring demands, manual sourcing and screening created bottlenecks. Recruiters were inundated with hundreds of applications per role within hours, making it difficult to give each candidate a fair review. They also recognized the importance of addressing risks—like algorithmic bias or impersonal interactions—that can accompany rapid technological change in hiring. Time-consuming tasks left little room for strategic partnership with hiring managers or focus on high-impact moments across the hiring journey.
How LinkedIn helped
Expedia Group saw significant impact after piloting Hiring Assistant with users across recruiting and sourcing focused on professional and executive hiring. The rollout was supported by tailored onboarding, real-time feedback loops, and peer learning. This approach ensured teams were fully equipped to adopt and integrate the AI recruiting agent effectively.
Operating behind the scenes, Hiring Assistant surfaced qualified candidates overnight, enabling rapid sourcing that in some cases reduced a week-long process to just a day. By applying recruiter defined criteria, Hiring Assistant helped streamline early screening across high volumes of candidates. Experienced recruiters then reviewed the recommendations, ensuring human judgment, and empathy still remain at the center of every hiring decision. This shift opened time for recruiters, enabling them to focus more on building candidate relationships, evaluating the talent landscape, and strategic alignment of roles with evolving business needs.
About Expedia Group
Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections.
Expedia Group’s three flagship consumer brands are Expedia®, Hotels.com®, and Vrbo®. Its B2B business delivers industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group Advertising helps partners extend their reach and connect with travelers across its travel sites and a broad range of offsite channels through its travel media network.
© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.
Industry
Software Development
No. of Employees
10,001+ employees
Headquarters
Seattle, WA