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How a collaborative approach to audience engagement and brand awareness enabled OBSS to support and grow a skilled tech community
The results delivered
Record-breaking applications
Internship applications increased by 54%
Increased visibility, engagement, and followers
Since launching CodeMaster, impressions rose 304%, engagement 250%, and followers 47%
Highly engaged audience
Job posting view have increased by 74% in the last 12 months
challenges
Adopting a dynamic approach to recruitment to identify the right talent
OBSS sought to increase awareness of its CodeMaster competition and attract top-tier students from international universities. To achieve this, the company needed a global platform that could support its hiring strategy, expand its talent pool, and enhance engagement. With LinkedIn’s suite of solutions, OBSS connected with a wider audience, streamlined outreach, and strengthened its employer brand.
- Leveraged LinkedIn’s tools to expand CodeMaster’s visibility globally
- Strengthened employer brand to attract high-potential students
- Used data-driven insights to target the right audience effectively
How LinkedIn helped
How LinkedIn empowered OBSS to elevate CodeMaster and expand its talent pipeline
OBSS partnered with LinkedIn to take a data-driven and dynamic approach to recruitment. By using LinkedIn’s Talent Insights, Ads, and AI-powered tools, OBSS identified key regions with strong talent, increased student engagement, and built direct relationships with universities worldwide. The platform enabled OBSS to optimise its strategy, track campaign effectiveness, and establish long-term partnerships, boosting the quality of candidates and strengthening its global presence.
Learn more about the LinkedIn products used in this case study:
Thanks to LinkedIn, we made our global recruitment processes efficient and reached the right audience with our effective strategy.
Chief People and Culture Officer at OBSS
OBSS Technology is a leading software development and consultancy firm, driving innovation and growth for 20 years. Delivering high-performance solutions in banking, insurance, aviation, e-commerce, and retail, OBSS supports mission-critical ecosystems. With 850 expert consultants, the company excels in AI, Data & Analytics, Software Engineering, and Design.
OBSS actively contributes to the tech ecosystem through open-source initiatives and talent development, shaping the future of business success in Turkey and beyond.
Industry
Information Technology
& Services
No. of Employees
850+ employees
Headquarters
Teknopark, İstanbul, Türkiye