Digital Glut

The mid-pandemic rush to digital has diluted the perceived value of online thought leadership.

A pandemic-induced glut of low-quality thought leadership content is diluting its perceived value among B2B Decision-Makers.

The pandemic has resulted in a glut of B2B thought leadership content. The shift to digital B2B content marketing was rapidly accelerated by the pandemic.

66% of Decision-Makers say the pandemic spawned a huge increase in the amount of thought leadership in the marketplace.
Approximately 4 in 10 Final Decision-Makers say there is more thought leadership content than they can manage or that the market is oversaturated with thought leadership content (38%)