89% of Decision-Makers say that Thought Leadership can be effective in enhancing their perceptions of an organization
Brand Perception Impact Index
Brand Perception Impact Index is the average percentage of Decision-Makers who say the following occur sometimes or more frequently after they have engaged with a piece of Thought Leadership:
• Their respect for the organization responsible increased
• Their perception of the organization’s capabilities increased
• Their trust in an organization increased
Decision-Makers use Thought Leadership to vet a company’s capabilities
59% agree an organization’s Thought Leadership is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets
69%
Of Decision-Makers agree reading Thought Leadership is one of the best ways to get a sense of the type and caliber of an organization’s thinking
61%
Of Decision-Makers who are willing to pay a premium say it’s because Thought Leadership demonstrates deep thinking and other virtues important to them
Compelling content influences B2B sales
49% of Decision-Makers say that Thought Leadership can be effective in influencing their purchasing decisions
Sales Impact Index
The Sales Impact Index is the average percentage of Decision-Makers who say the following occur sometimes or more frequently after they have engaged with a piece of Thought Leadership:
They invited the organization (which was not in their original consideration set) to bid on a project
They awarded business to the organization responsible
They decided to increase the amount of business they did with the organization
They purchased a new product or service from the organization that they had not previously considered buying
Thought Leadership can help command a premium
42% of Decision-Makers agree they are more willing to pay a premium to work with an organization that produces Thought Leadership versus those that do not
Learn more about how we arrived at these findings below:
