Conversations Ads deliver higher quality leads for GISMA Business School

The Challenge

•   Attracting the best students from across the globe to meet GISMA’s enrolment criteria
•   Boosting engagement by creating memorable interactions

The Solution

•   Interactive Conversation Ads enabling candidates to predetermine their eligibility
•   A more efficient screening process, equating to higher quality leads
•   Increased focus for Sales teams on the most eligible candidates who are likely to enrol

Why LinkedIn?

•   The personalised nature of the Conversation Ads appealed for GISMA with the opportunity to showcase the value of its offering and the level of support available to students

Results

•   Personalised messaging delivers better leads and behavioural insights
•   Up to 40% of their audience pre-disqualified themselves on the platform
•   With a 73% reduction in CPLs in some regions