Overview
Hired, founded in 2012, now runs the largest marketplace for recruiting startup and tech talent. As the company was growing, it saw an opportunity to scale its reach through LinkedIn Ads. Hired primarily ran Text Ads to start, but when Sponsored Content was released, the small team of two tried to mimic their existing ads into the new format. After experiencing strong initial results, Hired recognized it needed a solution for growing their LinkedIn ad campaigns at scale.

Solution
Hired leveraged AdStage to manage their Text Ads and Sponsored Content campaigns. With the ability to duplicate and bulk edit campaign settings, Hired was able to save dozens of hours when creating campaigns that required the same target audience. And with only a small marketing team of two, Hired grew their customer base and mass market presence via LinkedIn Ads without expanding their headcount. AdStage also provided a more holistic view for Hired to analyze campaign performance. The team was able to monitor important metrics such as spend and conversion metrics in near real-time. This allowed them to allocate their budget more efficiently, justifying increased budgets for the channels that performed better for their business.

Results
After running ads through the AdStage platform, Hired saw the following results:

• Decreased the time spent on LinkedIn ad creation and reporting by 50%.
• Increased time spent on campaign optimization, ultimately lowering cost per lead by 30% within one month.
• Successfully scaled its online advertising programs across LinkedIn without having to hire additional team members.

Today, the Hired marketing team uses AdStage to continually test and expand the company’s LinkedIn advertising initiatives.