The Challenge

  • Reach a complex target audience of Original Equipment Manufacturers (OEMs) and senior managers for industrial automation
  • Generate high-quality leads
  • Grow brand awareness
  • Translate the trade show into an ongoing customer journey

The Solution

Schneider Electric’s strategy was built around a three-stage model – before, during and after the event.

  • Before the event: Sponsored Content to build awareness and Message Ads to drive registrations
  • During the event: Live updates from Schneider Electric’s trade show stand to build awareness, and Sponsored Content driving leads through an event-specific White Paper
  • After the event: Message Ads generating leads through in-depth content on the Internet of Things (IoT)
  • Throughout, Schneider Electric used LinkedIn Lead Gen Forms to translate engagement into high-quality leads

Why LinkedIn?

  • Ability to reach the specialist target audience reliably
  • Sophisticated targeting to support segmentation within the customer journey
  • Availability of multiple advertising formats within a single platform


  • Schneider Electric recorded significant rises in brand awareness during and after the show
  • The LinkedIn campaign beat all targets for event registrations and lead generation


About Schneider Electric

Schneider Electric provide energy and automation digital solutions for efficiency and sustainability. They combine world-leading energy technologies, real-time automation, software and services into integrated solutions for Homes, Buildings, Data Centers, Infrastructure and Industries.

INDUSTRY: Electrical and Electronic Manufacturing
HQ LOCATION: Paris, France
View Company Page
Download Customer Story
Alexander Pasch
Alexander Pasch
Senior Media Strategist, Schneider Electric