LinkedIn Insight Tag

Power up your LinkedIn marketing

A snippet of code for your website that helps you optimize your campaigns, retarget your website visitors, and learn more about your audiences.

Track conversions and optimize your campaigns automatically

Running campaigns to drive conversions? With our Insight Tag, you can track website conversions tied to all your LinkedIn ads, then let LinkedIn automatically optimize your campaigns for even more conversions. High-quality results - without lifting a finger!

Get more leads and conversions by retargeting your website visitors

A potential customer visits your site but leaves. What do you do? With the Insight Tag, re-engage your website visitors by retargeting them with LinkedIn ads. Now that’s a winning strategy!

Learn about who’s engaging with your brand with exclusive audience insights

Looking to customize your marketing? It starts with understanding who is visiting your website. The Insight Tag unlocks powerful demographic insights about your website visitors - such as their job titles, companies, industries, and more. Best part: it’s free.

Ready to get started with the LinkedIn Insight Tag?

Go to your Campaign Manager, under Account Assets → Insight Tag.
You can do that in two ways:

Install the tag myself

Do it yourself: It’s simple and easy. Paste the Insight Tag code from Campaign Manager in your website’s global footer. Adding the tag to the footer will let you track conversions or retarget on any page across your whole site.

Do it with my team: Not enough time? You also can also send instructions to a member of your team to install on the website.

Install with a tag manager

Tag managers help you manage and edit all your tags without editing code. LinkedIn Insight Tag can be installed with many tag managers, including Google, Tealium and Adobe.

How do I know my tag is working?

You can check the status in Campaign Manager, under Account Assets → Insight Tag. Once the Insight Tag is installed on your website and a LinkedIn member visits, your domain will show up as “Active.”

Tag activation may take up to 24 hours, depending on your website traffic.
Need help? Check out our help center.