LMS | LinkedIn Audience Insights - Discover, manage, and activate your audiences

What you can do with Audience Insights

Understand your audience better

Gain valuable audience insights into your matched or saved audiences — like job titles, company names and industries — prior to campaign launch using the most accurate professional data, only available on LinkedIn.

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Create tailored content

Learn which topics and interests resonate with different audiences to customize content along their buyer journey.

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Reach your ideal prospects

Use what you learn to adjust and reach audiences who are most likely to become qualified leads and customers

Screenshot of the Audiences UI using the LinkedIn Campaign Manager.

Screenshot of the Summary UI using the LinkedIn Campaign Manager.

Using what you learned, like high-indexing skills, refine your audience using the edit option to reach a group that matters most for your business. From there, easily activate your audience into a new campaign within the same view by selecting the create campaign option.

Create tailored ads based on general or product interest to the people you want to engage and target the specific audience segment for each ad.

Once launched, your campaign Demographics will help you measure impact, so you can keep learning and optimizing your ROI.

Audience Insights

Discover, manage, and activate your audiences

What you can do with Audience Insights

Understand your audience better

Create tailored content

Reach your ideal prospects

How to get started with Audience Insights

Create audiences to gain insights

Explore your insights

Apply audience insights to your audience strategy and easily implement

Discover more about your audience with Audience Insights