Inside Australia's resilient SMBs
LinkedIn, together with Kantar, surveyed the SMB landscape in Australia.
When we combined the survey findings with LinkedIn’s first-party platform data, we discovered:
Forged by adversity, a leaner, more resilient SMB is emerging
A resurgent SMB sector is aligning to future opportunity
More SMBs than ever are rethinking their business strategy
SMBs are actively looking to invest in growth
71% of SMBs have gained a better understanding of where to invest for growth. And they’re ready to get started —right now.
70% of SMBs plan to increase tech spend
60% of SMBs plan to increase financial services spend
54% of SMBs plan to increase use of government services
This presents a unique opportunity for organisations looking to engage the SMB segment
Find out what it will take to win over SMBs in Australia today
Download the full research report, available in 3 industry editions