The Investing in the Digital Age report, in partnership with LinkedIn and Coalition Greenwich, looks at social media habits usage among institutional investors to help marketers better understand how to engage with this key audience.
Over the last few years, institutional investors have increased the time they spend on social media in a professional capacity, presenting new opportunities for marketers engaging with this audience.
Global and Regional Institutional Investor Insights.
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Institutional investors are navigating changing working patterns and changing professional relationships, as well as conducting business in complex environments where profit and purpose go hand-in-hand. They are consuming information in a different way, but content remains king and brand reputation is more important than ever.
of institutional investors agree that brand reputation is important when making key commercial decisions.
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