This Week in Finance Newsletter
Catch up on the week's top trending conversations in finance, curated by LinkedIn's editors.
Master Financial Services Marketing
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BlackRock CMO: Purpose Beyond Profits
Understand the critical importance of social responsibility, and the expectations consumers have of brands and the people who lead them today.
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All-Weather Marketing: Advertising in a Downturn
To succeed in bad times, marketers need to keep calm, when everyone else panics. Gain insight and tools with this article.
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Communicating in Uncertain Times
As a business executive leading through challenging circumstances, understand how to communicate with your stakeholders in a time of uncertainty
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Elevated LinkedIn Engagement Fuels Cost-Efficient Ads
The financial services institution boosted followers within its target audience by curating mobile-first thought leadership content, increasing its return on ad spend and achieving a more efficient cost per follow.
Marketer toolkit
Tips and tools for marketers to use as they manage new marketplace challenges.
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5 Rules of Engagement for Thought Leadership
Thought leadership is a critical tool for financial services marketers. This blog features tips from State Street on how to break through.
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Turn Challenges of Change Into Opportunity
The pessimist sees a problem. The optimist sees an opportunity. The realist sees both, an opportunity to apply and prove your value in new ways.
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3 LinkedIn Tools to Connect Community to Your Brand
Stay connected to your community by investing in these three tools which will help you do more, with less.
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Reach millions across multiple touchpoints
LAN enables financial services marketers to extend their campaign reach and target professional audiences across a suite of trusted publishers.
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Strength and community in changing times
Financial Services brands should not hesitate to have a strong voice in times of change. When powered by authenticity and relevance, your prospects, customers, employees, and investors will value your insights and support.
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Reaching institutional investors in the digital age
In a rapidly changing industry, social media’s role in asset management marketing is becoming more crucial. Quality content plays a major role in investors’ decision making, and marketers must be able to provide the content every step of the way.
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Lifetime loyalty on your financial journey
Millennials and GenZ are less loyal to brands than their predecessors, but a growing investment audience who warrant time and attention. Reach them on LinkedIn, whose members are more receptive to a range of content than users of other platforms.
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A high-quality audience with a mindset to match
Financial services ad spend in the US grew 10% in 2020. With millennials set to inherit trillions over the next decade, LinkedIn members are a high-value, receptive consumer audience with the ideal mindset for financial services marketing.
