American Express

American Express, in Australia, leveraged Sponsored Content, Message Ads and Dynamic Ads to deliver an ambitious acquisition strategy allowing them to raise awareness of their small business funding.

American International Group

American International Group changed its brand perception and raised awareness of its products by using Sponsored Content, Message Ads and Display to share interesting, topical content in bite-sized portions.

BlackRock

BlackRock effectively engaged with the sophisticated investor audience by using Sponsored Content to streamline messaging, reaching the right clients with the most relevant content.

Chase

Chase raised awareness of its Mission Main Street Grants program to small business owners by leveraging a multi-product strategy of Sponsored Content, Onsite Display, Network Display, blog post published on LinkedIn and an email that reached nearly one million small business owners within LinkedIn’s network.

CreditStacks

CreditStacks solves a real problem, marketing a premium credit card for high-potential, new-to-credit applicants who are often rejected by major U.S. card companies due to their lack of history. The challenge lies in finding this highly specific audience and communicating their unique service. With a very performance-oriented marketing strategy, CreditStacks prioritizes Cost Per Acquisition (CPA) as a primary KPI. On this front, LinkedIn has delivered exceptional results, even as their efforts have scaled up.

IMA

The Institute of Management Accountants (IMA®) is one of the largest and most respected associations focused exclusively on advancing the management account platform. Globally, IMA supports the profession through research, the CMA (Certified Management Accountant) program, continuing education, networking and advocacy of the highest ethical business practices. IMA has a global network of more than 100,000 members in 140 countries and 300 professional and student chapters.

J.P. Morgan Asset Management

J.P. Morgan Asset Management successfully re-engaged the financial advisor audience by utilizing Sponsored Content, API, the Showcase Page and tailored customer journeys to deliver a consistent stream of relevant, actionable content to financial advisors.

Mitsubishi UFJ Financial Group

Mitsubishi UFJ Financial Group (MUFG) underwent a brand refresh that aligned group entities under a single umbrella brand. MUFG raised awareness of this new brand refresh by utilizing Sponsored Content built around content themes that the brand had identified as key areas of expertise that would be relevant to and resonate with its target audience of global business leaders.

State Street Global Advisors

State Street Global Advisors used Matched Audiences to hone in on their most valuable audiences, which improved overall campaign performance and engagement.