Currency of trust

The 5 Pillars of Digital Trust
 

Our step-by-step guide to digital trust will steer you in the right direction

Trust in Financial Services


Trust is critical in finance. Hear how financial marketers build trusted connections for their brands.

Bridge the Trust Divide
 

5 reasons why trust has more currency on LinkedIn

Why finance marketers partner with LinkedIn

The right audience - every time
 

Reach key decision makers including senior level influencers, small business owners, mass affluent, finance opinion leaders and affluent millennials.

Marketing solutions for each stage of the customer journey

Engage at each stage of the customer journey with the right solutions, including rich demographic data, interest-based targeting, persona targeting and your own audience data.

Data-driven insight
 

Leverage first-party data to measure, inform and optimize your performance.

How to market your financial brand on LinkedIn

1

Define your goals

 

Document what you want to achieve. Is it higher quality leads? Thought leadership? 

2

Select solutions to support each stage of your customer journey

Use specific solutions to engage with your audience at each stage of their customer journey.
 

3

    Rethink your content engagement
 

Reward your audiences with organic, paid and native content solutions throughout their journey.

4

Measure and optimize

 

Understand the impact of your program at each stage of the customer journey.

Financial brand marketing success stories

Invest in your success: Resources for finance marketers