American Express
American Express, in Australia, leveraged Sponsored Content, Message Ads and Dynamic Ads to deliver an ambitious acquisition strategy allowing them to raise awareness of their small business funding.
Currency of trust
The 5 Pillars of Digital Trust
Our step-by-step guide to digital trust will steer you in the right direction
Trust in Financial Services
Trust is critical in finance. Hear how financial marketers build trusted connections for their brands.
Bridge the Trust Divide
5 reasons why trust has more currency on LinkedIn
Why finance marketers partner with LinkedIn
The right audience - every time
Reach key decision makers including senior level influencers, small business owners, mass affluent, finance opinion leaders and affluent millennials.
Marketing solutions for each stage of the customer journey
Engage at each stage of the customer journey with the right solutions, including rich demographic data, interest-based targeting, persona targeting and your own audience data.
Data-driven insights
Leverage first-party data to measure, inform and optimize your performance.
How to market your financial brand on LinkedIn
1
Define your goals
Document what you want to achieve. Is it higher quality leads? Thought leadership?
2
Select solutions to support each stage of your customer journey
Use specific solutions to engage with your audience at each stage of their customer journey.
3
Rethink your content engagement
Reward your audiences with organic, paid and native content solutions throughout their journey.
4
Measure and optimize
Understand the impact of your program at each stage of the customer journey.
Financial brand marketing success stories
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American International Group
American International Group changed its brand perception and raised awareness of its products by using Sponsored Content, Message Ads and Display to share interesting, topical content in bite-sized portions.
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BlackRock
BlackRock effectively engaged with the sophisticated investor audience by using Sponsored Content to streamline messaging, reaching the right clients with the most relevant content.
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Chase
Chase raised awareness of its Mission Main Street Grants program to small business owners by leveraging a multi-product strategy of Sponsored Content, Onsite Display, Network Display, blog post published on LinkedIn and an email that reached nearly one million small business owners within LinkedIn’s network.
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CreditStacks
CreditStacks solves a real problem, marketing a premium credit card for high-potential, new-to-credit applicants who are often rejected by major U.S. card companies due to their lack of history. The challenge lies in finding this highly specific audience and communicating their unique service. With a very performance-oriented marketing strategy, CreditStacks prioritizes Cost Per Acquisition (CPA) as a primary KPI. On this front, LinkedIn has delivered exceptional results, even as their efforts have scaled up.
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IMA
The Institute of Management Accountants (IMA®) is one of the largest and most respected associations focused exclusively on advancing the management account platform. Globally, IMA supports the profession through research, the CMA (Certified Management Accountant) program, continuing education, networking and advocacy of the highest ethical business practices. IMA has a global network of more than 100,000 members in 140 countries and 300 professional and student chapters.
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J.P. Morgan Asset Management
J.P. Morgan Asset Management successfully re-engaged the financial advisor audience by utilizing Sponsored Content, API, the Showcase Page and tailored customer journeys to deliver a consistent stream of relevant, actionable content to financial advisors.
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Mitsubishi UFJ Financial Group
Mitsubishi UFJ Financial Group (MUFG) underwent a brand refresh that aligned group entities under a single umbrella brand. MUFG raised awareness of this new brand refresh by utilizing Sponsored Content built around content themes that the brand had identified as key areas of expertise that would be relevant to and resonate with its target audience of global business leaders.
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State Street Global Advisors
State Street Global Advisors used Matched Audiences to hone in on their most valuable audiences, which improved overall campaign performance and engagement.
Invest in your success: Resources for finance marketers
