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LinkedIn Ads Basics


Start building successful campaigns and maximize your ROI with our must-have features

Accelerate Campaigns Conversion Tracking Lead Gen Forms LinkedIn Audience Network

Improve cost per action: 
Drive 42% lower cost per action compared to advertisers' Business as Usual Classic campaigns.¹

Work efficiently:
Build Accelerate campaigns 15% more efficiently than Classic campaigns.²

Source: 1. Source: LinkedIn analysis of 67 A/B tests, October 2023 to September 2024.  2. Source:  LinkedIn observational analysis, October 2023 – March 2024

Step 1. Create a new campaign, choose an AI-powered campaign objective, and then select "Accelerate" as your campaign type.

Step 2. Add a URL that best represents the product or service you’re advertising. It does not need to be the destination URL. Accelerate will create a description of your product, its benefits, and the target audience.

Step 3. Click “Generate Campaign” to review all campaign details such as campaign name, budget, schedule, audience lists, launch date, etc.

Step 4. Build your ads by reusing old or new ad copy and creatives, or draft them with AI.

Step 5. Consider brand safety and placement options and launch your campaign.

Learn more about Accelerate and how to set it up here.

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