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LinkedIn Ads Basics


Start building successful campaigns and maximize your ROI with our must-have features

Accelerate Campaigns Conversion Tracking Lead Gen Forms LinkedIn Audience Network

Improve cost per action: 
Drive 42% lower cost per action compared to advertisers' Business as Usual Classic campaigns.¹

Work efficiently:
Build Accelerate campaigns 15% more efficiently than Classic campaigns.²

Source: 1. Source: LinkedIn analysis of 67 A/B tests, October 2023 to September 2024.  2. Source:  LinkedIn observational analysis, October 2023 – March 2024

Step 1. Create a new campaign, choose an AI-powered campaign objective, and then select "Accelerate" as your campaign type.

Step 2. Add a URL that best represents the product or service you’re advertising. It does not need to be the destination URL. Accelerate will create a description of your product, its benefits, and the target audience.

Step 3. Click “Generate Campaign” to review all campaign details such as campaign name, budget, schedule, audience lists, launch date, etc.

Step 4. Build your ads by reusing old or new ad copy and creatives, or draft them with AI.

Step 5. Consider brand safety and placement options and launch your campaign.

Learn more about Accelerate and how to set it up here.

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Get results:
Achieve up to 20% more conversions.

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Lower costs:
Optimize campaigns to drive more conversions with better ROI.

Step 1. Install the Insight Tag – It’s a free, simple code snippet that you add to your website.

Step 2. Sign in to your LinkedIn Ads account, click "Analyze" in the left menu and click "Conversion Tracking." Click "Create Conversion" and tell us what action you want to track (like website visits, form fills, or downloads) and the timeframe for when your clicks and views should be measured.

Step 3. Once you add an action, you can start recording conversions from that campaign. You can add as many actions as you like to each campaign.

Learn more about Conversion Tracking and how to set it up here.

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Improve campaign performance:
Increase conversion rates by 5x.

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Get accurate lead data:
Pre-filled forms automatically populate with LinkedIn profile data.

Step 1. Sign in to your LinkedIn Ads account and create a new campaign with "Lead Generation" as your objective. Set your budget and select your target audience.

Step 2. Once you choose your creative, you’ll see an option to add a Lead Gen Form. Customize your form with the fields you want to collect from your audience.

Step 3. Set up a thank-you page to redirect users to after they submit the form.

Step 4. Once your ad is saved, you’re ready to launch and start collecting high-quality leads!

Learn more about Lead Gen Forms and how to set them up here.

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Get more results:
Achieve up to 25% more reach for your chosen target audience.

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Save money:
See improvements like 47% lower cost per conversion.

Step 1. Sign in to Campaign Manager and create a Sponsored Content campaign, or select an existing Sponsored Content campaign to edit.

Step 2. Click "Placements" and check the box for "LinkedIn Audience Network."

Step 3. Select "Brand Safety options" to choose where your ads show up by creating allow and block lists, or by selecting site categories to exclude.

Step 4. Click "Save" to start delivering your ads on trusted, third-party apps and sites!

Step 5. Download your monthly Publisher Delivery Report in the Brand Safety Hub to see where your ads delivered.

Learn more about the LinkedIn Audience Network and how to set it up here.

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