Best Practice 1: 
Use a maximum of 2-3 targeting filters 

Targeting too narrowly limits the reach and performance of your campaign.

Use a max of 2-3 targeting filters and start with an audience size of at least 50,000 members.

Basis your campaign performance, add more filters along the way to target more specifically. 

Best Practice 2: 
Increase reach with Audience Expansion

Audience Expansion shows your ads to people who are outside of, but similar to, your target audience. This is enabled by default to help maximize your reach. If you only want to reach your target audience, disable this feature in the ‘Audience’ section of your campaign setup. 

Best Practice 3: 
Retarget people who engaged with your ad

When people engage with your ad, they express their interest in your business. If you want them to fill up a lead gen form, nurture them further by retargeting campaigns that share valuable content your audience will be interested in.

Launch a new campaign to retarget this audience, using Lead Gen Forms to encourage conversions.

Best Practice 4: 
Target people who are similar to the leads you are already generating

1. Check the demographic profile of your leads: What is their Job Function, Job Seniority, Company, Industry, Location, etc? 
    
2. Apply this information to your targeting to reach similar people. You can also save this audience to reuse for your next campaign. 

Best Practice: 
Use AI to build your LinkedIn campaigns

LinkedIn Accelerate uses AI to find the winning combination of targeting, creative and bidding for you. Campaign setup is automated and tailored to your business and objective. 

These AI-powered campaigns can reduce cost per action by 52%¹ and deliver 15%² efficiency gains. 

Use it to A/B test your current campaign or launch your next campaign with our getting started guide.