Senior Director, Global Sales
TAKING THE LONG VIEW - THE FUTURE OF B2B ADVERTISING
The fundamental relationships between brands, media, and people continue to evolve at a delirious pace. And just as we try to adapt, along comes a new disruption. Wharton School Professor Jerry Wind and LinkedIn's VP of Global Marketing Alison Lange Engel explore how the unprecedented speed and scope of technological innovation demand a shift in thinking from reactive to proactive.
The Wharton Future of Advertising Program
VP, Global Marketing
THE TRAP OF SHORT-TERM THINKING
In an era of Big Data, we have become increasingly seduced by short-term digital metrics in danger of forgetting that the long-term effectiveness of advertising cannot be measured by a click-through rate. Ife explains how we can readjust our thinking to evaluate advertising effectiveness for the long-term.
Agency Partnership Manager
HOW TO TELL GREAT BRAND STORIES
How do you cut through the clutter and make noise in a very crowded environment? In this fireside chat with LinkedIn Executive Editor, Dan Roth, we'll discuss how companies and people can make the appropriate noise on LinkedIn. Who's doing it right, how brands can tell great stories that drive engagement. Roth will also share LinkedIn’s overall approach to editorial content.
BEYOND B2B: REVOLUTIONIZING THE CUSTOMER EXPERIENCE
There was a time when B2B marketing was just a synonym for outbound marketing. Today, budgets are bigger, buyers are smarter, and strategies are more complex than ever before. LinkedIn’s Penry Price and Russ Glass examine the evolution of B2B marketing and the sophisticated new ways customers are interacting with brands.
VP, Marketing Solutions
Head of Products, Marketing Solutions
LESSONS FROM THE WORLD’S MOST VALUABLE B2B BRANDS
Millward Brown recently partnered with LinkedIn to release the first-ever ranking of today's most valuable B2B brands as part of WPP’s annual BrandZ™ report. Find out how the world’s top-rated businesses increased their value by shifting focus from product development to brand building and embracing a customer-centric business model.
Head of North America, Marketing Solutions
Global Head of BrandZ
Chief Creative Officer
Chief Marketing & Communications Officer, Managing Director
Citi Treasury and Trade Solutions
THE CHANGING B2B MARKETING MIX: ARE YOU READY?
With B2B advertising and marketing spend projected to hit $161 billion this year alone, the role of agencies is evolving and expanding. What are the challenges and opportunities? A panel of advertising’s brightest and best will discuss key trends, innovations and the next big thing in B2B advertising
Head of Global Agency and Partnerships
Global Managing Director for Intel
Global Chief Strategic Officer
SVP, Managing Director
Mediavest | Spark
Senior Director, Global Sales, Marketing Solutions