There’s been a seismic shift in the way today’s digitally empowered B2B buyer consumes content and engages with brands. Smart advertisers and their clients are embracing innovative technologies and platforms to not only deliver the kinds of personal experiences buyers have come to expect—but to delight them in ways they never imagined. On Tuesday, September 27th, The B2B Forum explored how content, context and convergence are revolutionizing the customer experience and redefining the rules of engagement for B2B buyers.