Agenda

  • 3.00PM
  • 4.30PM

Pre-Event Content Marketing Masterclass

LinkedIn will be hosting a complimentary pre-event Content Marketing Masterclass. This session will empower marketers who have already leveraging content marketing to take their efforts to the next level. Please note that registration is now closed as we have reached maximum capacity for the session.

  • 4.30PM
  • 5.00PM

Registration

  • 5.00PM
  • 5.15PM

Welcome and Introduction

  • 5.15PM
  • 5.45PM

Transforming the Role of Marketing

In this keynote session, you will learn about global perspectives on the fundamental shift in the role of marketing and an outline for marketers to transform into organizational leaders

  • 5.45PM
  • 6.15PM

Fireside Chat: Transforming the Nation's Brand

This session introduces the concept of ‘Nation Branding’ and outlines best practices for creating highly visible campaigns that define an industry and country on a global stage. 

  • 6.15PM
  • 7.00PM

Fireside Chat: Transforming the Way the World Works

Learn about the critical role that marketing plays in building an organization’s purpose and how Industry leading Marketers are transforming what Marketing means in their organizations.

  • 7.00PM
  • 7.15PM

Wrap Up

  • 7.15PM
  • onwards

Cocktails and Networking