Pre-Event Content Marketing Masterclass
LinkedIn will be hosting a complimentary pre-event Content Marketing Masterclass. This session will empower marketers who have already leveraging content marketing to take their efforts to the next level. Please note that registration is now closed as we have reached maximum capacity for the session.
Welcome and Introduction
Transforming the Role of Marketing
In this keynote session, you will learn about global perspectives on the fundamental shift in the role of marketing and an outline for marketers to transform into organizational leaders
Fireside Chat: Transforming the Nation's Brand
This session introduces the concept of ‘Nation Branding’ and outlines best practices for creating highly visible campaigns that define an industry and country on a global stage.
Fireside Chat: Transforming the Way the World Works
Learn about the critical role that marketing plays in building an organization’s purpose and how Industry leading Marketers are transforming what Marketing means in their organizations.