Session 1: Know your audience
Reach Your Ideal Audience on LinkedIn with these cheat sheets, videos, an infographic and more.
The Sophisticated Marketer's Guide to LinkedIn
The ultimate guide to LinkedIn marketing strategy.
Marketing Solutions Platform Overview
Our comprehensive overview of LinkedIn's advertising solutions.
The Secret Sauce
How LinkedIn uses LinkedIn for Marketing
LinkedIn Content Marketing Tactical Plan
A step-by-step plan for driving brand awareness and revenue with content.
The Executive Playbook
Twelve steps to become a social leader.
Sponsored Content Lead Generation Guide
Tips and best practices to drive quality leads with Sponsored Content.
15 Tips for Compelling Company Updates
Learn how to craft engaging Company Updates on LinkedIn.
LinkedIn Text Ads Playbook
Discover the basics of launching a Text Ads campaign on LinkedIn.
The Sophisticated Marketer's Guide to Content Marketing
Your one-stop shop to win big with content marketing.
Three Types of Thought Leadership
Find the optimal mix of thought leadership on LinkedIn.
The Sophisticated Marketer's Guide to Thought Leadership
Develop a world-class thought leadership strategy that produces results.
Attention Is a Currency
We earn it, spend it, and sometimes we lose it.
Playing the "Big Rock" Power Chords
A checklist for creating world-class B2B content.
Creating Your First "Big Rock"
A step-by-step guide for marquee content.
Behind the Content
Learn the secrets behind some of the most innovative content from around the web.
LinkedIn Content Marketing Checklist
Four content marketing tactics worth investing in.
Inspiration for Marketers
Ten inspiring posts from some of the top LinkedIn Influencers in the field of marketing.
The New Era of the Hybrid Marketer
Today’s successful marketers aren’t just good at one thing – we are multi-dimensional, hybrid marketers.
Crash Course: Marketing Metrics & Analytics
What does it mean to be a data-driven marketer?
Crash Course: Account-Based Marketing
Learn the key elements of successful account-based marketing (ABM) campaigns.
How To Command Your Native Advertising
Take your native ads strategy to the next level.
The Millennial Marketing Playbook
Engage the 87 million millennials on LinkedIn.
Rethinking the 2016 B2B Buyer's Journey
How marketers can adapt to a changing world.
The LinkedIn Advertising Agency Roundtable
Four agency thought leaders discuss the marketing trends that will define the coming year.
HubSpot Marketing Skills Handbook
A deep dive into today's most in-demand marketing skills.
The 50 Most Influential Finance Brands on LinkedIn
We analyzed the 50 most influential financial services brands on LinkedIn.
The 50 Most Influential Technology Brands on LinkedIn
We analyzed the 50 most influential tech brands on LinkedIn.
The 50 Most Influential Education Brands on LinkedIn
We analyzed the 50 most influential education brands on LinkedIn.
Exceed Your Marketing Goals with LinkedIn
LinkedIn's Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to succeed.
How to be a World-Class Content Marketer on LinkedIn
How can an effective content marketing strategy drive your overall business forward—regardless of your role in the marketing ecosystem?
The Sophisticated Marketer LIVE
Ever wonder what late night TV would look like with a B2B marketing spin?
LinkedIn Sponsored Content
Learn how to create and sponsor content, set up campaigns, and measure performance.
Rethink Your B2B Buyer's Journey
Ninety percent of the buyer’s journey has occurred before a prospect reaches out to a sales team. So how can marketers take advantage of these changes?
Demystifying Targeting on LinkedIn
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
Using LinkedIn for Demand Generation
Explore new solutions to your current demand generation challenges. Rethink the routine.