Regional marketing is not just marketing at a regional level. It’s a highly nuanced discipline which involves combining hard data with soft skills, top-down strategy with grassroots customer engagement, consistent branding with uniquely local tonality.
The Regional Marketer’s Playbook provides insights from some of Asia-Pacific's leading marketers on:
- Working with global teams
- Optimising campaigns for local markets
- When, where and how to localise content
- What skills to look for when building a regional marketing team
Whether you are in a regional marketing role, have aspirations in regional marketing or work across multiple geographies this ebook will help you be more effective at collaborating with global teams and marketing to local audiences.