In Asia, we are at an exciting stage where content marketing is gaining speed. The positive impact content has on brand awareness, lead generation, and sales revenue is full of promise in markets like the US.
Business in Asia already spend approximately 25% of the marketing budgets on content. And now, many marketers across Asia are looking to step up their content marketing strategy. Yet concerns linger about how much time and effort it could take to plan and implement a content strategy from scratch.
We created this guide as a simple way for marketers in Asia to build a content marketing strategy from the ground up - from planning all the way through measuring results.
Download our Asia Marketer’s Guide to Content Marketing and uncover:
- How to lay a solid foundation for your content marketing strategy
- The essential tools for managing and producing content
- How to use LinkedIn to deliver meaningful content experiences
- How to prove the value of your content marketing