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LinkedIn Marketing Labs
Help Center
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Advertising

Objectives

Awareness
Build your brand and measure impressions.
Consideration
Get your customers to take action to learn more about your business.
Conversion
Optimize for lead generation or other actions taken on your website.

Sign in to Campaign Manager

Ad Formats

Sponsored Content
Reach and engage a professional audience in the LinkedIn feed.
Sponsored Messaging
Engage your prospects where professional conversations happen.
Dynamic Ads
Engage prospects with ads automatically personalized to them.
Text Ads
Self-service ad formats to create campaigns in minutes.

See all Ad formats

Advertising Features

Pricing
Discover how much it costs to advertise on LinkedIn.
Boosting
An easy way to reach new audiences by amplifying your best content.
Targeting
Reach the people who matter most to your business.
Conversion Tracking
Measure the true impact of your LinkedIn ads.
Insight Tag
Track conversions and optimize your campaigns automatically.
Reporting and Analytics
Measure the ROI of your LinkedIn ads.
Lead Generation
Qualified leads come from a quality audience on LinkedIn.

Ad Tips & Best Practices

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Frequently Asked Questions

Need help to start advertising on LinkedIn? Marketing experts share their tips on how you can get the most from your LinkedIn ads

Get started with LinkedIn ads

Create a free LinkedIn Page, set up your Campaign Manager account and you're ready to go!

Ad format

Depending on your objective, you can select from the various Sponsored Content formats (single-image, carousel or videos ads in the LinkedIn feed), Sponsored InMail (message ads within LinkedIn messages), or Text Ads.

Ad cost

LinkedIn’s self-serve platform allows you to control your campaigns' cost by setting budgets and bids.

Targeting

Targeting on LinkedIn is different to other platforms. You can target based on what people do professionally rather than in their personal lives.

Lead generation