Enterprise Selling Made Simple
The Secrets to Scalable B2B Sales
Meeting the Demands of a New Era (at Scale)
Buyer expectations are changing and the bar has been raised. Business prospecting and relationship-building are increasingly taking place in the digital space, and decision makers are more self-guided in their journeys than ever. To stand out, sellers need to meet buyers where they’re at with high-quality insight and value-driven outreach. LinkedIn and Sales Navigator are not only helping sales teams rise to this heightened standard, but scale it across the enterprise.
Digital Selling, Evolved
SAP is one example of an enterprise organization that takes advantage of LinkedIn Sales Navigator to power its digital selling machine, with social media as a key cornerstone. By emphasizing adoption and training, the global technology company saw 20% growth in its network year-over-year and saw 20% growth in its network year-over-year, while attributing €2 billion in pipeline and €1 billion in closed deals to digital selling via Sales Navigator.
Learn more about SAP’s digital selling program
Enterprise Sales Challenges
Silos and disconnects
By nature, enterprise sales organizations are sprawling and complex. Keeping a large and distributed sales force on the same page in terms of data and processes while delivering consistent, quality buyer experiences is a critical yet elusive objective.
Planning and forecasting
Forecasting inaccuracy is routinely cited as a primary hindrance for enterprise sales leaders, contributing to the larger challenge of looking ahead, defining territories, and sizing opportunities with so many moving parts in play.
Bring your team together
Sales Navigator provides a central hub for sellers to find and share information, track deals, and advance relationships. Integrate with your CRM to achieve data consistency across the sales operation. Use TeamLink to tap into the full extended network of your sales force, identifying new opportunities and pathways to introductions.
Inform your B2B sales strategy
Enhance sales planning with a reliable, real-time foundation of data. LinkedIn Sales Insights helps you build more equitable books of business, size opportunities more accurately, uncover hidden whitespace, and direct the sales team’s relationship-building energy where it’s most valuable.
Enterprise Selling Success on LinkedIn
“DERICHEBOURG Multiservices generated sales of €803 million in 2018, including several contracts signed thanks to Sales Navigator and LinkedIn tools.”
Read the DERICHEBOURG Multiservices Success Story
Essential for the Modern Enterprise
Cut down complexity and activate an efficient buyer-first strategy across the sales organization with help from LinkedIn’s unparalleled data and tools.