Why small businesses turn to LinkedIn Sales Navigator
Find decision-makers faster with 50+ Advanced Search Filters
Save 15 minutes per day/seller with instant company and lead summaries¹
Get warm introductions to decision-makers with shared connections
Act at the right moment — when prospects change jobs or engage with your content
How Sales Navigator helps small businesses
Transparent pricing for small businesses
Monthly billing
US $159.99
per license when billed monthly²
Annual billing
US $149.99
per license when billed annually²
Source: Forrester study (Oct. 2023)
See what’s possible for small businesses using Sales Navigator
More connections, larger deals, and stronger pipelines add up to measurable growth in sales volume and velocity. Small businesses using Sales Navigator Advanced are working smarter and seeing bigger wins.
3.8x
average increase in decision-maker connections
45%
average increase in deal size
29%
average increase in sales opportunities
Source: LinkedIn Insights (April 2024)
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“LinkedIn is the most accurate place to find the people we need to talk to. Sales Navigator makes it easy to connect and start real conversations.”
John Hanks
Head of Sales, Clozd -
“Response rates are higher on LinkedIn than anywhere else. Sales Navigator helps us connect in a more personal, relevant way.”
Lindsay Markel McMorrow
Former Partnerships Head, Startup Grind -
“Any deal we’ve closed, Sales Navigator has played a part. It gives us better chances to connect and keep deals moving.”
Rob Cassidy
Head of Growth & Partnerships, AP Psychology & Consulting Services -
“Advanced Search lets us target prospects in a very specific way. We can filter by industry, background, or even keywords in posts to find the right people quickly.”
Irene Dima
Former Director, IIB Council
Do you use a CRM?
Frequently asked questions
How does LinkedIn Sales Navigator help small businesses and startups?
LinkedIn Sales Navigator helps small businesses and startups find and connect with the right prospects faster, personalize outreach with up-to-date insights, and manage leads efficiently — even with limited time and resources.
What is the LinkedIn Sales Navigator Advanced plan?
LinkedIn Sales Navigator Advanced is a subscription plan designed for B2B sales teams with 2+ sellers who want stronger collaboration, personalized buyer insights, and time-saving AI tools — but don’t require CRM integration yet.
It provides one-click research with Account IQ and Lead IQ, and personalized Message Assist outreach to improve response rates. Teams can also manage unlimited licenses under one account, and use TeamLink to reach decision-makers faster through warm connections from teammates.
What popular small business CRMs integrate with LinkedIn Sales Navigator?
LinkedIn Sales Navigator integrates with popular CRMs used by small businesses like Salesforce, HubSpot, Zoho, Freshworks, and Microsoft Dynamics. These integrations let businesses sync account and lead data automatically for more accurate and efficient sales workflows.
Does LinkedIn Sales Navigator offer a sales coach or assistant?
Yes. The LinkedIn Sales Navigator Coach is a personalized dashboard feature with suggested next steps and quick learning videos — helping you get value faster. Sales Assistant is an AI-driven Sales Navigator feature, surfacing insights and actions right when you need them, like a nudge to follow up.
What LinkedIn Sales Navigator plan is best for a mid-sized business?
For mid-sized teams using these CRMs, the best LinkedIn Sales Navigator plan is Advanced Plus. This plan is best suited for teams already using CRMs such as Salesforce, Hubspot, Zoho, or Freshworks, since it provides advanced CRM integrations and ROI reporting.
What if my business isn’t ready for the LinkedIn Sales Navigator Advanced plan?
If your business is not ready for Sales Navigator Advanced, you can start with the Core plan. Core includes essentials like advanced search, InMail, and lead alerts to help you find and connect with prospects. As your business grows, you can always upgrade to the Advanced or Advanced Plus plans for AI-driven insights and team-collaboration features.
How do I buy and assign multiple LinkedIn Sales Navigator Advanced plan licenses for my small business?
You can trial or buy up to five initial LinkedIn Sales Navigator Advanced plan licenses online through desktop, or one license through the LinkedIn mobile app on an iOS Apple or Android device. After you activate your first license, as the account Full Admin you can assign seats and buy additional Sales Navigator Advanced plan licenses at any time in the LinkedIn Admin Center.
²How much does the LinkedIn Sales Navigator Advanced plan cost?
The LinkedIn Sales Navigator Advanced plan starts at US$159.99 per month/license, or US$1,799.88 per year/license (a 6% savings with annual billing). Below is an overview of starting prices in additional currencies.
Advanced plan starting prices:
- USD: $159.99/month or $1,799.88/year.
- AUD: A$189.99/month or A$2,159.88/year.
- CAD: C$179.99/month or C$2,039.88/year.
- EUR: €148,21/month or €1.693,88/year.
- GBP: £130/month or £1,499.88/year.
- INR: ₹11059.99/month or ₹125,399.87/year.
Note: Prices listed above are estimates and may exclude Value-Added Tax (VAT), Goods & Services Tax (GST), and/or promotional discounts. Pricing is subject to change. Click the Start your free trial button here or above to view localized pricing.
Advanced Plus plan: Custom pricing is available based on your organization's size, CRM integration needs, and onboarding requirements. Select Request Advanced Plus demo here or above for a tailored quote.
What are the benefits of LinkedIn Sales Navigator for a middle-market or enterprise company?
For larger organizations, LinkedIn Sales Navigator provides scalable account-based selling, global personalization, and stronger alignment between Sales, Marketing, and RevOps through unmatched buyer intelligence.
Page updated: Dec. 3, 2025
Source: LinkedIn Insights (July 2025)