Head of Sales Data Science
VP of Sales Development
Director of Go-To-Market Enablement
LinkedIn evaluated users of our technology and found that these “All-In” companies, which are power users of the LinkedIn deep sales platform, drive exceptional ROI. Among these companies, we’ve selected a representative sample of twenty, a group we are calling “the Masterclass.”* For these Masterclass companies, the deals that are touched by LinkedIn reveal powerful ROI metrics:
Bigger Deals: Sales Navigator delivers a 2.3X increase in average deal size
Stronger Pipeline: Sales Navigator helps source 55% of closed-won deals
Higher Revenue: Sales Navigator influences 72% of revenue generated by sellers using the product
In our new report, “The Deep Sales Advantage,” three companies in LinkedIn’s Masterclass — Snowflake, Greenhouse, and Lyra Health — shine a spotlight on how LinkedIn helps sales organizations drive more revenue by enabling their teams to follow three habits of top performing sellers.
Data scientists at cloud computing company Snowflake use predictive modeling to help their go-to-market teams prioritize target accounts. By integrating LinkedIn Sales Insights with its CRM, Snowflake validated and expanded upon the volume of data used in its modeling. By carefully targeting their outreach, Snowflake doubled their conversion rate.
“I think the strongest feature Sales Insights has is its ability to connect and integrate with CRM systems. There has been a 30% increase in data matching accuracy due to LSI’s unique and direct access to people powered data.”
After identifying the right accounts to target, the next step is using data to gauge buyer intent, so that sales teams can focus on the accounts that are in-market for a specific product or service right now. HR Software company Greenhouse deploys LinkedIn sales technology to determine which buyers are ready to engage using a variety of data points, such as buyer interactions with a company’s LinkedIn page, buyer visits to their company website, and engagement with their ads. As a result, they’ve seen a 39% lift in deal size.
“LinkedIn Sales tools help us understand what resources companies and individuals are interacting with, and if and when they are researching our company or solutions like ours. Without being able to recognize those types of signals, you’re going to leave revenue on the table.”
Using LinkedIn data, Sales Navigator enables sellers to find hidden allies and supporters at target accounts, find warm paths in, and multi-thread their accounts to build relationships across the buying committee. Lyra Health, a global healthcare company, relies on LinkedIn’s up-to-date, first-party data to gain a deep understanding of their prospects and customers needs.
“Using LinkedIn Sales Navigator helps us have a single source of truth that we can rely on with the most up-to-date and accurate data, so our sales team can go out there and sell strategically and spend their time having conversations with the right people.”