Set your vision

Without a doubt, a social selling program can drive dramatically better sales results when a clear objective is set. It’s important that every stakeholder knows exactly what your Sales Navigator program is trying to accomplish, and the steps it will take to reach the goal. After all, you will need to convince your sales reps of the value to drive the program forward.

Watch this short video to get familiar with Sales Navigator and the purpose of the product.

Identify your business challenges

Now you can ask yourself, what problem are you trying to solve:

  • More quickly drive qualified leads?
  • Grow relationships within existing accounts?
  • Build a bigger sales pipeline? 
  • Gather better sales intelligence?

Then draft a goal-defining plan that includes a statement of purpose which you will use later in “Section 3, Accelerate your program.” 

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If you have any additional queries, please contact your LinkedIn Relationship Manager.