Breaking Through with IT Buyers

As tech buying committees grow more diverse and complex, sellers need better intel.

Know the players

Before you can engage in the kinds of in-depth tech sales conversations that drive IT purchases, you need to map the extended buying committee and understand the people involved. Sales Navigator lets you tap into LinkedIn’s robust professional data to unlock unparalleled account insight.

Know what matters to them

Different messaging and contact makes an impact with different IT buyers. Sales Navigator and LinkedIn Sales Insights help sellers gain a clear understanding of the role, priorities and needs of specific decision influencers both in and outside of IT.

“Without Sales Navigator, the vendor in the digital age lacks access to important, sales-relevant data and the opportunity to easily get into conversations with prospects.”