B2B Sales Strategies
Business to business sales can present unique challenges. Any sales development rep (SDR) who pitches sales technology or sales enablement solutions knows this. It’s like marketing to marketers or analyzing information in front of a data scientist. When you’re engaging with someone in a similar role, it’s important to bring your A-game.
Tap into the LinkedIn Sales Community
B2B sellers know that LinkedIn is an essential destination for prospecting, researching buyers and building relationships, so it’s no surprise that an estimated 84% of salespeople are active on the platform. Sales roles represented on LinkedIn range from SDRs, sales managers, sales ops, sales enablement, account executives and more.
Strengthen Your B2B Sales Strategy
LinkedIn aims to be an invaluable resource for sellers of all stripes. Explore our free content of B2B sales techniques and strategies for a treasure trove of advice and guidance.
Get Sophisticated
Sell smarter
Modern salespeople tend to conduct extensive research on potential clients, developing an insight-driven approach predicated on value for their buyer. They won’t have much patience for dealing with reps who don’t do the same. Sales Navigator connects you to the detailed, dependable information you need to deliver.
Unlock efficiency
Collaborate and share key data across your sales team for unified pursuit of high-value sales prospects. Centralize your communications and notes through CRM integration, tap into your organization’s full extended network with TeamLink.
Reach the Next Level
Dynamic, trusted data
Gain an edge with unparalleled real-time data through LinkedIn Sales Insights to segment customers, identify whitespace in your market and prioritize your best opportunities.
Engage in compelling ways
Pre-packaged sales pitches won’t cut it with an audience of sellers. With LinkedIn, you can reach your target customers more effectively through tools like InMail, video and more.
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Crucial Support for Sellers
Televerde is on a mission with a meaningful purpose, providing sales training and job opportunities for women currently and previously incarcerated. The company makes Sales Navigator a fixture in driving success for the individuals it works with. -
Streamlined Systems
Touch & Sell reaches a sales audience through LinkedIn and relies on Sales Navigator’s CRM integration with Salesforce to keep its customer data organized and readily accessible. They use InMail to break through the static of crowded inboxes. -
Put the Buyer First
When engaging potential target buyers of its event lead capture solution, Akkroo leans on Sales Navigator to help pinpoint the right people to talk to and tailor their messaging in an impactful, personalized way.
Meet Modern Sales Leaders Where They’re At
Sales leaders and their teams are active on LinkedIn because it’s where business is done. Reach them and help them get better at their jobs.