Empowering Growth: Turknet’s Data-Driven Approach to Talent Acquisition and Branding

Driving Growth Through Linkedln Enterprise Programmes & Employer Branding

Turknet faced a competitive talent market and several critical hiring challenges. The company needed to increase visibility among top tech and telecom talent, build a stronger employer brand that would resonate with quality applicants and improve engagement with potential candidates and convert interest into applications.

Turknet transformed its talent acquisition strategy by strengthening its presence on LinkedIn and boosting engagement, job visibility, and candidate interactions to stand out in a competitive tech and telecom market. Through branded storytelling and targeted campaigns, the team effectively showcased Turknet’s culture and values, connecting with a broader audience and converting that attention into measurable application growth. Data-driven insights became central to their approach, enabling the team to identify top-performing campaigns, replicate success, and continuously refine the recruitment funnel for greater efficiency and long-term impact.

Learn more about the LinkedIn products used in this case study:

Hiring Enterprise Program (HEP)
LinkedIn Job Slots

At Turknet, we nurture a culture that is free-spirited, open to innovation, and unafraid to break the mold. The Hiring Enterprise Program not only strengthened our recruitment processes; it also connected us with culture fit teammates who share the same values.”

Esra Eseroğlu Günay
Chief People and Culture Officer at Turknet
LinkedIn has become a channel where we can share the inspiring stories of our teammates and showcase the solutions that transform user experience. In doing so, we are able to bring both our unique culture and our leadership in technology to a wider audience.”

Gül Sağır Aydın
Chief Growth Officer at Turknet

About turknet

We believe the internet is the great equalizer and enabler. It provides essentially unlimited access to knowledge, education, entertainment, services and commerce. And it’s an incredible tool to publish, create, share and communicate.

We believe the internet is the great equalizer and enabler. It provides essentially unlimited access to knowledge, education, entertainment, services and commerce. And it’s an incredible tool to publish, create, share and communicate.

We believe in the power of curiosity, creativity and imagination. We use technology to realize our creations, to simplify and to enable. In addition, we add in hard work, sheer sweat and will power where that is not quite enough. If the idea is right, “that can’t be done”, or “that’s not how things are done” will not stop us.

Driving Growth Through Linkedln Enterprise Programmes & Employer Branding

Results delivered

Challenges

How LinkedIn helped