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Driving Growth Through Linkedln Enterprise Programmes & Employer Branding
Results delivered
Talent Acquisition Impact
Recruiter seats surged from 1 → 53 (+5,200%), driving InMails up 149% and acceptance rates up 154%.
Job Engagement Growth
Job postings rose 614%, apply clicks jumped 1,017%, and views soared 1,400%.
Brand & Content Wins
Star of the Month boosted engagement (+127% views, +257% followers), Career Rotation updates grew 183%, and Turknet LinkedIn Newsletter hit 17K+ subscribers with 250K+ views.
Challenges
Increase visibility among top tech and telecom talent.
Turknet faced a competitive talent market and several critical hiring challenges. The company needed to increase visibility among top tech and telecom talent, build a stronger employer brand that would resonate with quality applicants and improve engagement with potential candidates and convert interest into applications.
How LinkedIn helped
Integrating the Hiring Enterprise Program’s data with authentic employer branding
Turknet transformed its talent acquisition strategy by strengthening its presence on LinkedIn and boosting engagement, job visibility, and candidate interactions to stand out in a competitive tech and telecom market. Through branded storytelling and targeted campaigns, the team effectively showcased Turknet’s culture and values, connecting with a broader audience and converting that attention into measurable application growth. Data-driven insights became central to their approach, enabling the team to identify top-performing campaigns, replicate success, and continuously refine the recruitment funnel for greater efficiency and long-term impact.
Learn more about the LinkedIn products used in this case study:
About turknet
We believe the internet is the great equalizer and enabler. It provides essentially unlimited access to knowledge, education, entertainment, services and commerce. And it’s an incredible tool to publish, create, share and communicate.
We believe the internet is the great equalizer and enabler. It provides essentially unlimited access to knowledge, education, entertainment, services and commerce. And it’s an incredible tool to publish, create, share and communicate.
We believe in the power of curiosity, creativity and imagination. We use technology to realize our creations, to simplify and to enable. In addition, we add in hard work, sheer sweat and will power where that is not quite enough. If the idea is right, “that can’t be done”, or “that’s not how things are done” will not stop us.
Industry:
Technology, Information and Internet
No. of Employees:
1,000+ employees
Headquarters:
Şişli, İstanbul