When targeting stays on target, budgets do, too.
An audience that means business
With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers and executives who act on new opportunities.
Combine audience targeting criteria to build your ideal persona, including IT decision makers, C-level executives, prospective students, small business owners and more.
Professional data
with real results
LinkedIn data stands out because members have professional incentives to keep their profiles accurate and up to date.
Use real, member-generated demographic data, including job title, company, industry, seniority and more, to reach the right audience.
Discover Matched Audiences options
Company Targeting
Run your account-based marketing campaigns to reach key companies and decision makers
Contact Targeting
Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform
Retargeting
Segment your audience and deliver unique content based on actions they've taken with your brand
1 Billion
LinkedIn
Members
180M
Senior-level
influencers
130M
Decision
makers
10M
C-level
executives
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“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”
Lauren SlatteryDirector of Marketing at TokBox -
“LinkedIn has been able to reach the right audience for us, because we’re reaching the right decision makers within the accounts that we care about the most.”
Suma WarrierManager, Customer Acquisition and Personalization at ServiceNow -
"LinkedIn was key to our ABM strategy. No other solution offers the extensive professional network and the powerful targeting capabilities that let us deliver the right content to connect with our audience.”
Lisa KostSenior Vice President of Marketing
Genesys