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How Deininger strengthened its digital leadership and boosted talent engagement
Results delivered
Consistency = follower growth
Number of total followers (non-employee) grew by 54%
Reaching new candidates
Number of talented candidates applying for jobs increased by 12%
Receptive audience
InMails accepted = 319% increase personalised, AI-driven learning
challenges
Aligning global content to build trust and visibility
Despite a strong reputation, online visibility was limited. Regional global offices posted independently, creating inconsistent tone and cadence. The team needed a clearer point of view on transformation topics, deeper engagement with C-suite and HR audiences, and to activate consultants and partners as authentic brand ambassadors.
- Unify voice and posting rhythm across regions
- Establish a credible point of view on transformation and digital leadership
- Deepen engagement with C-level and HR audiences and activate internal ambassadors
How LinkedIn helped
Unified, story-driven strategy powered by HEP
Working with LinkedIn’s Hiring Enterprise Program, Deininger created a scalable content framework and editorial calendar that unified regions, amplified leadership insights and client stories, and leveraged the Suits and Sneakers podcast to humanise the brand. Analytics guided optimisation, boosting consistency, engagement and global reach.
Learn more about the LinkedIn products used in this case study:
LinkedIn Life Pages
LinkedIn Jobs
AI-assisted InMails
“LinkedIn has become one of the central tools in executive search for Deininger – far beyond the classic candidate search.”
Harald R. Fortmann
Chief Marketing Officer at Deininger
Deininger is a global retained executive search and leadership advisory firm. Teams across Germany, the UK, Central and Eastern Europe, Middle East and Africa, India and South Asia, China and USA, appoint board, C-suite and senior leaders. Services include executive search, talent mapping and leadership assessment for leading clients in consumer, industrial, infrastructure, real estate, business services and emerging tech.
Industry
Staffing and Recruiting
No. of Employees
51-200 employees
Headquarters
Frankfurt, Germany