B2B Institute | Cashing in on Creativity

Can powerful creative help your business generate 10-20X more sales?

The answer is yes.

However, too few marketers have the data and the examples necessary to convince finance and sales teams to make a bigger investment in powerful creative.

Our new research with System1 “Cashing in on Creativity” makes the financial case to invest in 5-star B2B creative – as well as the 5 characteristics needed to do so. Firms willing to invest in high-scoring creative advertising will win more market share and make more sales.

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