Cashing in on Creativity

B2B Institute | Cashing in on Creativity

Can powerful creative help your business generate 10-20X more sales?

The answer is yes.

However, too few marketers have the data and the examples necessary to convince finance and sales teams to make a bigger investment in powerful creative.

Our new research with System1 “Cashing in on Creativity” makes the financial case to invest in 5-star B2B creative – as well as the 5 characteristics needed to do so. Firms willing to invest in high-scoring creative advertising will win more market share and make more sales.

We manage what we measure, and rather than systematizing creative, B2B marketers optimize their media spend. The result? Low quality creative that no one remembers. The problem? The brand that’s remembered is the brand that’s bought.
Emotional ads cut-through and resonate with both in-market and out-of-market buyers.
Fluent devices increase the likelihood that viewers will correctly attribute your ad to your brand.
Great creative doesn’t “wear out” – it wears in and becomes more effective over time. Once you develop a winning creative strategy, bet big on it for the long run.
To find your brand’s winning creative strategy, explore the use of story arcs, characters, soundtracks, emotion, and fluent devices.

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