The 5 Principles Of Growth In B2B Marketing

In B2B, brands that set their share of voice (SOV) above their share of market (SOM) tend to grow.
In B2B, brands should balance the budget between long-term brand building and short-term sales activation with a 50/50 split.
In B2B, customer acquisition strategies tend to be much more effective than loyalty strategies.
In B2B, campaigns that aim to increase a firm's share of mind are the most effective, and the more famous they make the company, the better the business results.
In B2B, emotional messaging is more effective in the long-term, and rational messaging is more effective in the short-term.
Download Now

5 Principles Of Growth In B2B Marketing