To address these challenges, BusinessOnline integrated with LinkedIn’s Marketing Analytics APIs and started to leverage LinkedIn ad campaign reporting data through their Dataweld platform in just a few weeks. The API integration provided three key solutions for their business.
First, the integration enabled the BusinessOnline to create a channel performance dashboard that measured the impact of LinkedIn campaigns on lead quality and revenue vs. other marketing channels. BusinessOnline also used the integration to build internal reports that helped them identify top performing audiences in order to optimize advertiser conversion rates.
Next, BusinessOnline leveraged the APIs to create a benchmarking dashboard to measure ad campaign performance against industry averages. By doing so, they were able to effectively prove the value of their agency services and, as a result, increase customer investment.
Finally, BusinessOnline used their integration with LinkedIn’s APIs to streamline their internal reporting processes. Prior to integration, the agency manually ran daily reports through LinkedIn’s Campaign Manager tool in addition to their own internal reporting tools. Leveraging their API integration, BusinessOnline was able to automate and centralize LinkedIn performance reporting within the Dataweld platform and simplify their overall reporting workflows across channels.