LinkedIn Ad Targeting Options | LinkedIn Marketing Solutions

With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.

Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.

Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016

Discover all Matched Audiences options

Reach the right audience

“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”

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Lauren Slattery

Director of Marketing at TokBox
“LinkedIn has been able to reach the right audience for us, because we’re reaching the right decision makers within the accounts that we care about the most.”

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Suma Warrier

Manager, Customer Acquisition and Personalization at ServiceNow
"LinkedIn was key to our ABM strategy. No other solution offers the extensive professional network and the powerful targeting capabilities that let us deliver the right content to connect with our audience.”

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Lisa Kost

Senior Vice President of Marketing
Genesys