Native Ads - Video Ads | LinkedIn Marketing Solutions

An illustration of a mobile device with a video ad campaign on screen.

What you can do with Video Ads

A video on how Video Ad campaigns can help grow businesses.

KLM

“Video stands out because it doesn’t tell, but it shows. On a platform where there’s more business content, the video stands out more, especially on LinkedIn.”

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Renske Siersema
Social Media Manager
KLM Royal Dutch Airlines
Schouten & Nelissen

“LinkedIn’s video ads proved to be an effective way to trigger and engage highly relevant professional audiences.”

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Eva van den Born
Sr. Online Marketer
Schouten & Nelissen
Goldman Sachs

“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”

Kaydee Bridges
Vice President, Digital & Social Media Strategy
Goldman Sachs

How to get started with Video Ads

Run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions.

Create a Sponsored Content campaign to promote video content on your LinkedIn Page or Showcase Page. Enable targeting on the LinkedIn Audience Network to expand reach up to 20% more with your target audience.

Use Direct Sponsored Content to personalize or test video ads for specific audiences, without publishing on your LinkedIn Page.

An illustration of the campaign objective interface with Video Views objective highlighted.

An illustration of several mobile devices each with a different layout for a video ad campaign on screen.

An illustration of the LinkedIn Campaign Manager interface with the engagement metrics highlighted.

Learn more about Video Ads

An illustration of a mobile device with a video ad campaign on screen while an individual is on their phone in the background.