Precise Audience Targeting
Reach your ideal B2B audience with real, member-generated demographic data like job skills, industry, and location.
Explore Ad Targeting
Every day members come to LinkedIn with a purpose. It’s what makes them more likely to engage with your brand, enjoy your content, and start a relationship.
Design campaigns for the outcomes you value most with objective-based advertising. Reach, engagement, view—you name it, you can optimize it.
Drive brand lift and measure it, too, with a self-serve tool designed to help you track the impact of LinkedIn Ads on your business.
Engage your audience with Video Ads
Spotlight your brand’s story with ads designed to make it as compelling as possible. Then use LinkedIn Audience Network to reach more professionals, more frequently in a brand-safe environment beyond the LinkedIn feed.
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Capture attention with Single Image Ads
Reach and engage a community of decision-makers with a powerful visual right where they are most—the LinkedIn feed.
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Catch decision-maker’s eyes with Carousel Ads
Accelerate consideration and get in front of decision-makers with visuals that tell your story swipe after swipe. Try LinkedIn Audience Network to reach professionals beyond the LinkedIn feed.
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Personalize your message with Dynamic Ads
Make the most of your campaigns with tailored ads
Capture your target’s attention with personalized ads featuring their own profile data, photo, company name, job title and more. Then tailor your ads to the outcome you value most, like building awareness, driving traffic or converting prospects.
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Find the right tools to meet your goals
Take your B2B campaigns to the next level
Whether you’re looking to generate leads, promote your brand or increase engagement, leverage all our ad formats to find the look and feel to reach your objectives.
Create more ad formats
Boost your brand with advertising tools and resources built for B2B
Precise Audience Targeting
Reach your ideal B2B audience with real, member-generated demographic data like job skills, industry, and location.
Explore Ad Targeting
Brand Building Workshop
Take a free workshop on why brand building is strategic to a brand's growth, the content types that support brand building, and ways to measure brand-building success.
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Brand Growth Playbook
Get expert tips and tricks to drive long-term relationships, and growth, for your brand.
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“We’re a multi-billion dollar IT business and that lack of awareness was really starting to limit our growth. LinkedIn’s B2B Edge Program helped us rethink our brand strategy. Now we know how to identify the best ads.” – Alyson Rosaler, Director, Global Marketing @ Ingram Micro
Discover how Lenovo generated a 17% lift in brand favorability.
“As you would do with traditional media, we optimized the content based on the reaction we were getting from the audience. LinkedIn is not only helping us diversify our community beyond technology enthusiasts, it is increasing our engagement with existing and future customers for our Think branded business and corporate products.” - Rod Strother, Director of Digital and Social Center of Excellence at Lenovo
With an always-on, full-funnel strategy that leveraged first-party data, Charles Strut University optimized their campaigns’ reach to target their audience efficiently and effectively.
Start driving reach and engagement for your business.