LinkedIn Pages best practices
Top tips and tricks to help you make the most of your LinkedIn Page.
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Step 1: Create a LinkedIn Page
Before you can start your first campaign, you will need to establish your organization’s presence by creating a LinkedIn Page. A LinkedIn Page will help you grow your brand awareness and build trust with your community.
Companies build relationships on LinkedIn
Approximately 61.3M companies have a Page on LinkedIn.
Gain more followers with a complete page
Pages that post weekly have 5.6 times more followers than pages that post monthly.
Engage with our most active members
Approximately 40% of LinkedIn visitors engage with a Page organically every week.
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LinkedIn Pages best practices
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Step 2: Create a campaign
After you’ve created a LinkedIn Page, you can start advertising by creating your first campaign in a few easy steps.
B2B marketers of all sizes choose LinkedIn
Over 90% of marketers use LinkedIn for their B2B marketing.
Drive exponential conversion growth
Advertisers see a 2-5x higher ROAS with LInkedIn Ads.
Reach motivated audiences that are interested in your brand          Â
The quality of LinkedIn's environment is one reason why audiences have a 14% higher purchase intent than other platforms.
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Create your first campaign
Learn how to set up a campaign using LinkedIn's Campaign Manager.
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Ads guide
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Step 3: Boost a post
Amplify your presence on LinkedIn by boosting organic content. Reach a highly engaged audience on their feed by leveraging paid ads.
Reach people who matter most
Target your ideal audience by seniority, industry, job function, and more using LinkedIn’s real, member-generated demographic data.
Promote a post in seconds
With just a few clicks, you can turn an organic post into a campaign.
Easily achieve your objectives
Launch a campaign to lift engagement, traffic to your website, or Page followers.
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ROAS in Tech compared to other social media platforms.
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