The Australian agency influencer of the year program

Helen Girdlestone, Head of Agencies, LinkedIn Marketing Solutions

Learn about the Agency Influencer program including how you will be supported for your journey to become an agency influencer along with finding your voice as a publisher on LinkedIn. With exciting opportunities with an additional category to possibly win a trip of a lifetime!

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The importance of having a voice in the industry

Mark Ritson, Adjunct Professor Melbourne Business School

Internationally renowned marketer and award winning columnist, Mark has been in the industry for over 20 years and the face of contemporary marketing. He gives the run down on the importance of having a voice in the industry and what that means for personal branding. Touching on subjects of authenticity, real life scenarios and how you can elevate your brand through LinkedIn.

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“Find your voice” on LinkedIn

Daniel Hochuli, APAC Head of Content, LinkedIn Marketing Solutions

As former Head of Content Strategy for King Content and now Head of Content for LinkedIn, Dan shares his tips on how to create top performing content for LinkedIn. He has a deep understanding of LinkedIn as a publishing platform and helps evangelise our best practise content marketing approaches for clients and the organisation. Hear firsthand what kind of content resonates and garners attention on LinkedIn. Through practical examples and top tips on how to curate content, you'll learn about the importance of having an opinion and choosing timely topics to perfect your writing style. You'll come away knowing how to help drive greater engagement with your posts and ultimately how to "Find your voice" on LinkedIn.  

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Panel Discussion

Moderated by Tim Burrowes, Founder and Content Director, Mumbrella

Tim leads our panel on past participants of agency influencer of the year program 2017. Panellists are:
Greg Graham
, Group Marketing Director, WPP AUNZ

Alex Kirk, Head of Systems & Automation, MediaCom  

Rachael Lonergan, Head of Strategy, Foundation

Carla Pietri, Account Manager, Havas Media