The Australian agency influencer of the year program
Helen Girdlestone, Head of Agencies, LinkedIn Marketing Solutions
Learn about the Agency Influencer program including how you will be supported for your journey to become an agency influencer along with finding your voice as a publisher on LinkedIn. With exciting opportunities with an additional category to possibly win a trip of a lifetime!
The importance of having a voice in the industry
Mark Ritson, Adjunct Professor Melbourne Business School
Internationally renowned marketer and award winning columnist, Mark has been in the industry for over 20 years and the face of contemporary marketing. He gives the run down on the importance of having a voice in the industry and what that means for personal branding. Touching on subjects of authenticity, real life scenarios and how you can elevate your brand through LinkedIn.
“Find your voice” on LinkedIn
Daniel Hochuli, APAC Head of Content, LinkedIn Marketing Solutions
As former Head of Content Strategy for King Content and now Head of Content for LinkedIn, Dan shares his tips on how to create top performing content for LinkedIn. He has a deep understanding of LinkedIn as a publishing platform and helps evangelise our best practise content marketing approaches for clients and the organisation. Hear firsthand what kind of content resonates and garners attention on LinkedIn. Through practical examples and top tips on how to curate content, you'll learn about the importance of having an opinion and choosing timely topics to perfect your writing style. You'll come away knowing how to help drive greater engagement with your posts and ultimately how to "Find your voice" on LinkedIn.
Moderated by Tim Burrowes, Founder and Content Director, Mumbrella
Tim leads our panel on past participants of agency influencer of the year program 2017. Panellists are:
Greg Graham, Group Marketing Director, WPP AUNZ
Alex Kirk, Head of Systems & Automation, MediaCom
Rachael Lonergan, Head of Strategy, Foundation
Carla Pietri, Account Manager, Havas Media