Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

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What you can do with Sponsored Content

Capture attention in the feed

Engage your target audience of millions of professionals where they spend their time — the feed.

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Accomplish all objectives

Whether you want to build brand awareness or drive leads for your business, this format can do it all.

Gain insight on your impact

Measure your native ads performance & learn about the demographics of your target audience.

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Ways to use Sponsored Content

Share thought leadership

Share sponsored content that your brand cares deeply about and your knowledge of the space

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Showcase your products & services

Highlight new products or share best practices to drive interest and engagement

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Promote an event

Garner interest and grow attendance for upcoming events

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How to get started with Sponsored Content on LinkedIn

1. Create a LinkedIn Page

Grow your company’s presence with a free LinkedIn Page. Publish and share content to gain followers. Posts will appear on your LinkedIn Page and in the news feed of your followers across all devices and platforms.

Already have a LinkedIn Page? Learn how to request access.

Create a LinkedIn Page

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2. Promote your sponsored content on LinkedIn

Create a Sponsored Content campaign to meet all your marketing objectives.

Use Direct Sponsored Content to personalize and test native ads for specific audiences, without publishing on your LinkedIn Page.

Add Lead Gen Forms to your Sponsored Content Ads to collect qualified leads.

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3. Measure and optimize

Measure your LinkedIn promoted posts performance with engagement metrics and understand your audience better with demographic reporting. You can also install the LinkedIn Insight Tag on your website to track leads and conversions.

Learn about reporting

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How to go further with LinkedIn Advertising

Achieve more with partners and boost your efforts with extra features

LinkedIn Marketing Partners

Team up with LinkedIn Marketing Partners to exceed marketing goals. Select certain partners with the specialized knowledge or technology needed to grow your business results.

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Lead Gen Forms

Collect even more quality leads from your sponsored ads on LinkedIn with seamless pre-filled forms.

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LinkedIn Audience Network

Build your ideal audience with LinkedIn profile data and your own audiences. Target on LinkedIn Marketing and beyond with LinkedIn Audience Network.

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Retargeting

Make your brand stand out throughout the buyer journey with Retargeting on LinkedIn Marketing.

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LinkedIn Testing

Confidently evaluate and iterate on your LinkedIn Sponsored Ads to optimize performance by using our testing products, like Brand Lift.

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LinkedIn Marketing Partners

Team up with LinkedIn Marketing Partners to exceed marketing goals. Select certain partners with the specialized knowledge or technology needed to grow your business results.

Learn more