EVERYBODY'S BUSINESS
The documentary from LinkedIn and two-time Oscar-winning director Ben Proudfoot that will change the way you think about B2B marketing.
Watch the full film below.
The Power of Creativity and Emotion in Advertising
Just as the marketers featured in "Everybody's Business" understood the value of creative storytelling, B2B brands must embrace similar strategies to stand out in a crowded marketplace and effectively communicate their brand’s unique value.
Today’s business decision-makers say more creative ads would drive their interest & action:
43% more likely to talk about the brands
40% more likely to suggest the brands to others
38% feel a closer connection with the brand
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Reach 1 billion+ professionals around the world
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Target the right audience using unique attributes
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Get results from a trusted B2B digital advertising leader
How LinkedIn Drives Engagement Through Creativity and Emotion
You can leverage LinkedIn’s brand awareness tools to generate demand and drive significant sales impact by building meaningful relationships, achieving outstanding results through strategic targeting, and engaging with the largest professional audience.
Build creative brand campaigns that work for you
Set an objective
Create impactful B2B ad campaigns on LinkedIn based on your marketing goals.
Explore objectives →
Set an objective
Create impactful B2B ad campaigns on LinkedIn based on your marketing goals.
Explore objectives →
Target People
Target your audience — by job title, skills, industry, and more — and customize your spend.
Explore audience targeting →
Target People
Target your audience — by job title, skills, industry, and more — and customize your spend.
Explore audience targeting →
Test and analyze
Measure the ROI of your ads and discover opportunities with reporting and analytics.
Explore analytics →
Test and analyze
Measure the ROI of your ads and discover opportunities with reporting and analytics.
Explore analytics →
