Use the power of peer influence: Highlight a similar company/customer, and show how your solution made a difference.
[Prospect Name], Here’s how to drive X% higher revenues
Hi [Prospect Name],
Your latest company blog post showcases your strategic initiative to do [intiative name]. Congratulations on spearheading such an important endeavor!
As you prepare to move forward, you’ll be interested to learn how others in your position pulled off the same project successfully. In fact, I know of [prospect’s role] in three companies very similar to yours that generated an average of 17% higher revenues by using [your solution] to power their new processes. [Prospect Name], let me know if you’d like me to forward the case studies detailing how they achieved such impressive results. Regards, [Your Name]
If executed well (without sounding self-serving), this email can capture attention and trigger a response.
The “giver” email
Few people will turn down a free offer. Focus on a giveaway, whether it’s an eBook, a free trial, or a free evaluation.
[Prospect Name], find out how your website stacks up
Hi [Prospect Name],
Your content-rich website is visually stunning, but I ran a performance test that shows it might not be loading quickly enough for your site visitors. Would you like to see the results and how your site compares to the competition? Regards, [Your Name]
The more exclusive or insightful the offer, the more valuable it will be perceived by the client.
The “no-nonsense” email
Sometimes you need a straightforward message to drive a sale.
[Prospect Name 1], [Prospect Name 2] and [Prospect Name 3] thoughts on [product]?
Hi [Prospect Name 1], [Prospect Name 2] and [Prospect Name 3]
Now that you have trial-ed [product] for three months, I want to confirm you are experiencing the impact we discussed: • Less manual data entry • Faster financial closings • More accurate monthly reports
What are next steps to get you signed up for an enterprise license, so your entire finance team can take advantage of [product]? Regards, [Your Name]
Write the shortest email possible with bullet points, quickly describing how your solution can benefit the prospect.
Don’t forget the importance of following up. Be persistent, but respectful of your prospects’ time and privacy.
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