5 sales email templates that really work

The “common ground” sales email

SUBJECT:

[Prospect Name], Jessie recommended I reach out

MESSAGE:

Hi [Prospect Name],

Our mutual connection, [connection name], and I were talking recently about [hot topic]. She said you were an expert on this issue.

I’m writing an article about [hot topic] because it’s relevant, timely, yet confusing to many of my customers. Can I include your perspective, [Prospect Name]?

Regards,
[Your Name]

The “problem solver” sales email

SUBJECT:

[Prospect Name], How to put an end to [problem]

MESSAGE:

Hi [Prospect Name],

Your LinkedIn post discussing how your company is struggling to overcome [problem] made me think of others I know experiencing the same frustration.

What seems to work is when companies tackle these three core issues: 
•  Lack of integrated systems 
•  Manual processes 
•  Unawareness about the latest options

[Prospect Name], let me know if you’d like me to send an eBook my company put together that spells out how to effectively address these issues.

Regards,
[Your Name]

The “case study” sales email

SUBJECT:

[Prospect Name], Here’s how to drive X% higher revenues

MESSAGE:

Hi [Prospect Name],

Your latest company blog post showcases your strategic initiative to do [intiative name]. Congratulations on spearheading such an important endeavor!

As you prepare to move forward, you’ll be interested to learn how others in your position pulled off the same project successfully. In fact, I know of [prospect’s role] in three companies very similar to yours that generated an average of 17% higher revenues by using [your solution] to power their new processes.

[Prospect Name], let me know if you’d like me to forward the case studies detailing how they achieved such impressive results.

Regards,
[Your Name]

The “giver” sales email

SUBJECT:

[Prospect Name], find out how your website stacks up

MESSAGE:

Hi [Prospect Name],

Your content-rich website is visually stunning, but I ran a performance test that shows it might not be loading quickly enough for your site visitors.

Would you like to see the results and how your site compares to the competition?

Regards,
[Your Name]

The “no-nonsense” sales email

SUBJECT:

[Prospect Name 1], [Prospect Name 2] and [Prospect Name 3] thoughts on [product]?

MESSAGE:

Hi [Prospect Name 1], [Prospect Name 2] and [Prospect Name 3]

Now that you have trial-ed [product] for three months, I want to confirm you are experiencing the impact we discussed: 
•  Less manual data entry 
•  Faster financial closings 
•  More accurate monthly reports

What are next steps to get you signed up for an enterprise license, so your entire finance team can take advantage of [product]?

Regards,
[Your Name]