| Hire
Results delivered
30%
reduction in time to hire
50%
reduction in cost per hire
98%
hiring manager satisfaction score
challenges
Recruitment lacked centralized tools and deep market data
When Bill Chouinard joined Cengage as Director of Talent Acquisition, he noticed that most of his team’s systems and processes were fragmented and recruiters didn’t have access to market data.
- Global recruitment teams operating in silos causing minimal coordination and inefficiencies
- Teams lacking talent pool and competitor data, limiting strategic decision-making
- Recruiters couldn’t effectively push back on hiring criteria set by hiring managers
- Boosting their employer brand and highlighting the company’s culture to attract candidates
How LinkedIn helped
Insights and resources enhanced recruitment workflow and results
Bill used LinkedIn across global teams to standardize efforts and gain unique market insights. In less than nine months with unlimited access to LinkedIn Recruiter and Jobs, Cengage saw a 30% decrease in time to hire and 50% decrease in cost per hire. LinkedIn Talent Insights also equipped Bill’s team with real-time market information on competition and talent pools. Bill’s team started to collaborate with Cengage’s marketing team to develop their LinkedIn Career Page and used LinkedIn Landing Pages to build their employer brand and highlight the company’s culture and latest news to attract candidates.
Learn more about the LinkedIn products used in this case study:
As a result of our partnership with LinkedIn, we maintained an average hiring manager satisfaction score of 98%.”
Bill Chouinard
Director of Talent Acquisition at Cengage
Cengage is an education technology company empowering learners with flexible tools for on-demand content. Their immersive experiences help students master concepts and gain lifelong skills, while on-demand support provides the assistance needed to progress.
Industry
E-Learning
No. of Employees
5,001-10,000 employees
Headquarters
Boston, MA