Retarget website visitors, reach contacts, and build account-based marketing campaigns with Matched Audiences, a set of custom targeting options.
Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016
Create ads that capture their attention
In the newsfeed
Use Sponsored Content to promote company updates in the LinkedIn feed across desktop, mobile, and tablet.
Use Sponsored InMail to deliver personalized messages that drive more conversions than email.
Use pay-per-click Text Ads to market with a simple headline, description, and small image.
Convert seamlessly with LinkedIn Lead Gen Forms
Lead Gen Forms remove the main barrier to online conversion: forms that have to be filled out manually by prospects.
When LinkedIn members click on your ad, their profile data automatically populates a form they can submit with one click. They’ll save time and effort. You’ll get more accurate and complete information about your leads.
LinkedIn's lead conversion rates are 3x higher than other major ad platforms.
Source: HubSpot analysis of LinkedIn v. Google AdWords (2016)
Measure the ROI of your campaigns
Real-time reporting in Campaign Manager makes it easy to show the value of your lead gen marketing on LinkedIn.
Use conversion tracking to measure website conversions from your ads on LinkedIn and use built-in analytics to optimize your campaigns.
“LinkedIn is one of the most valuable channels for qualified leads. We can access the broadest possible community of professionals, and target them with precision—something we can't do on other social platforms.”