Captivate a professional audience with sight, sound and motion in the LinkedIn feed.
What you can do with Video Ads
Grow brand awareness & loyalty
Spotlight your brand’s story with video ads in the LinkedIn feed on desktop and mobile.
Deepen relationships with professionals
Engage with new prospects through a hard-to-ignore format that inspires action.
Measure the impact of your video campaigns
Understand how your videos are performing, and the kinds of professionals viewing and engaging with them.
How you can use Video Ads
Learn how our Video Ads can help grow your business.
Video Ads success stories
KLM
“Video stands out because it doesn’t tell, but it shows. On a platform where there’s more business content, the video stands out more, especially on LinkedIn.”
“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”
Kaydee Bridges Vice President, Digital & Social Media Strategy Goldman Sachs
How to get started with Video Ads
1. Choose your campaign
Run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions.
Create a Sponsored Content campaign to promote video content on your LinkedIn Page or Showcase Page. Enable targeting on the LinkedIn Audience Network to expand reach up to 20% more with your target audience.
Use Direct Sponsored Content to personalize or test video ads for specific audiences, without publishing on your LinkedIn Page.
Get detailed engagement metrics—like video views, view completion rates, and leads on LinkedIn—that map to your goals. Understand your audience, and what they respond to, with professional demographics.
Submit your email below to receive a unique link to create your LinkedIn ad campaign. We recommend opening the link on desktop for the optimal experience.