Gain insights
Understand who’s visiting your website.
Maximize your success with LinkedIn Ads
Maximize your success
with LinkedIn Ads
Maximize your success
with LinkedIn Ads
Optimize campaign performance, drive results, and stand out from the competition by leveraging these four features used by top performing customers.
Report on ad performance and optimize campaigns.
Easily measure marketing activities to understand the true impact of your LinkedIn ads and improve ROI with our suite of measurement tools.
Insight Tag
Retarget website visitors and view LinkedIn demographic information by installing and enabling this free, lightweight Javascript code on your website.
Conversion Tracking
Once the Insight Tag is installed, turn on Conversion Tracking to get insights into post-click and view-through conversions to get visibility into the full customer journey.
Use the measurement tools to:
Improve campaigns
Better measure and optimize your campaigns.
Showcase success
Connect ads to conversions to improve ROI.
Measurement resources
How to install the Insight Tag
Watch this quick video to get started with the Insight Tag.
How to set up Conversion Tracking
Learn the steps to set up Conversion Tracking in this video.
Connecting goals to business outcomes
Get actionable insights to help you craft a better impact story in this on-demand webinar.
“75% of the leads that we’re bringing in were found through Conversion Tracking. These are net new people that we’ve never reached before.”
Reach your target audience more frequently.
Deliver your ads on trusted third-party apps and sites by turning on the LinkedIn Audience Network.
We know brand safety is important, which is why you can create custom block or allow lists, or leverage the full network of vetted third-party publishers and apps – ensuring your ad campaigns are delivered to your target audience on brand-safe placements.
We’ve seen customers achieve results like:
62%
lower eCPM
3x
higher brand consideration
2x
higher view through rate
47%
lower cost per conversion
LinkedIn Audience Network resources
Learn how to get started
Take a deeper look into how you can reach more of the right people.
Video overview
Learn more about how to scale your message across third-party publishers.
Best practices
Learn when to strategically extend the reach of your campaigns.
“LinkedIn Audience Network enables us to expand our reach to trusted sites while still respecting our audience targeting. This increases the impact of our advertising.”
Raise awareness with the right decision makers.
90% of buyers come into the buying process with a set of vendors already in mind¹.
Invest in brand awareness campaigns so both your prospects and current buyers remember your brand.
¹Harvard Business Review, “What B2Bs Need to Know about Their Buyers”, 2022
Brand awareness can help you:
Secure market position
Build trust and loyalty with your customers and future buyers.
Build brand equity
Improve pricing power, category flexibility, long-term sales, and more.
Drive performance marketing
Increase your pipeline of future buyers by
making them aware of your brand.
Brand awareness resources
The 95-5 Rule
While current buyers only represent 5% of sales, 95% of buyers are future buyers.
In bad economic times, buyers delay purchases and that number declines to 1% current buyers and 99% still being future buyers.
Key Principles of Marketing Growth
Download the report to learn the five key principles to balance brand and demand marketing.
Using LinkedIn for Brand Awareness
Learn best practices and test your skills in this Marketing Labs course.
“It was great seeing the positive impact the video had on raising awareness amongst its target audience. By combining both an awareness and lead generation strategy, we were able to meet our ultimate goal and improve overall performance.”
Save time and maximize results.
Automate bid management with Maximum Delivery to efficiently spend your budget. The system will dynamically adjust your bid to get the greatest volume of results based on your campaign objective.
Want to take advantage of automated bidding, but have a desired cost per result? Get started with Cost cap bidding.
Maximum Delivery helps you:
Save time
Eliminate guesswork and maintenance to remain competitive in the auction.
Get the most out of your budget
Deliver your budget in full to increase results.
Improve results
Drive lower cost per results and higher ROI.
Maximum Delivery resources
Creating an effective bidding strategy on LinkedIn
Learn how to effectively navigate bidding within LinkedIn Campaign Manager.
The latest guides for bidding on LinkedIn
Discover which bidding strategy best suits your campaign goals.
"With LinkedIn automated bidding, our cost-per-lead has decreased significantly, and we're getting more value from the individuals coming to the mix."
