1:00pm - 1:30pm
Arrival & Registrations
Wednesday, May 6, 2015
1:30pm - 1:50pm
Welcome & Opening Remarks
1:50pm - 2:15pm
Technology and Transparency: Managing the Financial Services Customer Experience
To engage with customers and be a part of their financial decision-making processes, brands must break down internal silos and encourage their employees to embrace social and join the conversation. After three decades in enterprise technology, Sprinklr president and COO Carlos Dominguez has learned the value of embracing innovation to connect with people and brands and live a networked life. In this presentation, he will talk about how financial services companies can leverage technology to create a single source of truth for all customer social data and mitigate risk, ensure compliance, and engage customers in more personalized social marketing, social selling, and customer service.
2:15pm - 2:30pm
LinkedIn Elevate: The Power of Employee Activation
Companies with high levels of socially active employees are able to more easily build their brands, sell their products and hire the talent they need, and we have the data to prove it. Even within highly regulated industries like finance there is tremendous opportunity to drive engagement and preference towards your brand, company and products by empowering your employees to become social professionals.
3:00pm - 5:45pm
Track A: Social Selling
3:00pm - 5:45pm
Track B: Content Marketing
3:00pm - 5:45pm
Track C: Prospect Nurturing