of sellers in Europe list a buyer’s trust in their relationship as one of the top two factors helping them to close deals, and no other factor ranks higher globally.¹
However as buying circles diversify, sellers need to extend their network not only to potential customers, but a wider cohort of stakeholders.
Valuable relationships of every type can play a role, including:
While there are many ways for sales professionals to connect with these various people in order to drive their deals forward, LinkedIn has become an essential tool for those seeking to build these valuable relationships.
Read on for tips on why these relationships matter and how you can use LinkedIn to start and nurture them.